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CADE https://www.oliveiraoliveira.com.br/blog Notícias - Fagner Oliveira Fri, 25 Mar 2022 14:11:48 +0000 pt-BR hourly 1 https://wordpress.org/?v=7.1.4 https://www.oliveiraoliveira.com.br/blog/wp-content/uploads/2022/01/cropped-3-32x32.png CADE https://www.oliveiraoliveira.com.br/blog 32 32 Heineken acusa Ambev de controle de mercado ao CADE https://www.oliveiraoliveira.com.br/blog/2022/03/25/heineken-acusa-ambev-de-controle-de-mercado-ao-cade/ https://www.oliveiraoliveira.com.br/blog/2022/03/25/heineken-acusa-ambev-de-controle-de-mercado-ao-cade/#respond Fri, 25 Mar 2022 13:12:15 +0000 https://www.oliveiraoliveira.com.br/blog/?p=189 A Heineken protocolou uma petição no Conselho Administrativo de Defesa Econômica (Cade) acusando a Ambev (ABEV3) de controle de mercado, fechando contratos de exclusividade com bares em mais de 10 capitais.

No protocolo, a Heinken mostra um levantamento em que bares de alguns bairros inteiros têmcontratos de exclusividade, e por isso não podem vender cervejas de outras marcas. No estudo, o grupo holandês identificou ao menos 11 capitais em que bares possuem esse contrato.

O Cade havia firmado com a Ambev um compromisso que limitava contratos de exclusividade de venda. A Ambev se comprometeu a limitar a 8% a quantidade de pontos de venda de cerveja, contabilizados por regiões definidas no acordo, e 10% o volume de vendas dos pontos de venda com os quais a empresa mantém algum relacionamento de exclusividade.  No entanto, esse termo expirou em 2020.

Fontes familiarizadas com a Heineken disseram ao jornal que avaliam que o Cade deve assumir uma postura mais dura dessa vez com a Ambev.

No relatório do Credit Suisse, publicado em outubro do ano passado, os analistas avaliavam que o volume de vendas de cerveja da Ambev crescia a cada trimestre.

Quer saber mais? Entre já em contanto com o nosso grupo especializado de advogados.

Fagner Oliveira & Oliveira Advogados

WhatsApp (21) 98547-5751

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